Life-saving technology added to popular ute range
FORD is bringing more firepower to the Australian ute market battle, introducing the latest life-saving safety technology as standard across its range.
After Mitsubishi upped the safety game with the just-released Triton, Ford is introducing autonomous emergency braking (AEB) with pedestrian detection. The functionality can automatically stop or dramatically slow the vehicle if the driver fails to act quick enough.
Also added is a function which alerts the driver the ute strays from the lane without indicating, speed traffic sign recognition that provides a constant eye on limits and shows the information in the driver's instrument binnacle, as well as automatic high beam.
That positions the Ranger well above the market-leading Toyota HiLux in safety. Toyota's dual-cab doesn't have auto emergency braking on any model and there are none of the other driver assistance features.
Mercedes-Benz's X-Class and the SsangYongMusso also have AEB as standard across their entire ute range.
The HiLux has been Australia's best-selling vehicle for the past three years, and the trend has continued this year. Last month's national sales saw the HiLux (4431) lead Ranger (3377), while the Triton (3155) was third.
Ford previously only had AEB standard on the Ranger Wildtrak.
Prices have risen from between $350-$600, depending on model.
Safety advocates have been singing the praises of AEB. Data from five European countries and Australia was used in a study four years ago showing a 38 per cent overall reduction in real-world, rear-end crashes for vehicles fitted with low-speed AEB compared to a sample of equivalent vehicles without AEB technology.
"Ranger has a tradition of leading technology, which includes being the first pick-up to achieve a five-star ANCAP safety rating, and in 2018 we added more powertrain choices and significant Driver Assist Technology coupled with a five-year, unlimited kilometre warranty,” said Ford Australia and New Zealand president and CEO, Kay Hart.
"Now, AEB with pedestrian detection, lane keeping aid, traffic sign recognition and automatic high beam is standard on every Ranger, from the entry-level Ranger XL cab-chassis all the way through to the Ford Performance Ranger Raptor.”
Engine outputs, towing ability and payloads remain unchanged.
Additional safety tech is available as part of a lower cost Tech Pack for the Ranger XLT, and includes Adaptive cruise control and semi-auto active park assist for $800 (previously $1700). Leather upholstery for the Ranger XLT Double Cab is now $1500 (down from $1650).
MODEL YEAR 2019 FORD RANGE PRICING
4x2 XL Single C/C 2.2L Low Rider MT $28,340
4x2 XL Single C/C 2.2L Hi-Rider AT $34,040
4x2 XL Super C/C 2.2L Hi-Rider AT $36,540
4x2 XL Double C/C 2.2L Hi-Rider AT $38,540
4x2 XL Double P/up 2.2L Hi-Rider AT $39,940
4x2 XLT Double P/up 3.2L Hi-Rider AT $50,640
4x2 XLT Double P/up 2.0L Bi-Turbo Hi-Rider AT $52,140
4x4 XL Single C/C 3.2L MT $42,240
4x4 XL Single C/C 3.2L AT $44,440
4x4 XL Super C/C 3.2L MT $44,740
4x4 XL Super C/C 3.2L AT $46,940
4x4 XL Super P/up 3.2L AT $48,340
4x4 XL Double C/C 2.2L AT $46,440
4x4 XL Double P/up 2.2L AT $47,840
4x4 XL Double C/C 3.2L MT $46,740
4x4 XL Double C/C 3.2L AT $48,940
4x4 XL Double P/up 3.2L MT $48,140
4x4 XL Double P/up 3.2L AT $50,340
4x4 XLS Double P/up 3.2L MT $49,440
4x4 XLS Double P/up 3.2L AT $51,640
4x4 XLT Super P/up 3.2L AT $56,540
4x4 XLT Super P/up Bi-Turbo AT $58,040
4x4 XLT Double P/up 3.2L MT $56,340
4x4 XLT Double P/up 3.2L AT $58,540
4x4 XLT Double P/up Bi-Turbo AT $60,040
4x4 Wildtrak Double P/up 3.2L MT $61,090
4x4 Wildtrak Double P/up 3.2L AT $63,290
4x4 Wildtrak Double P/up Bi-Turbo AT $64,790
19.75MY RANGER OPTIONS
Prestige paint $650
XLS SYNC Pack $1950
XLT Tech Pack (revised option): Semi Auto Active Park Assist (new), Adaptive Cruise Control with Forward Collision Alert $800
XLT Optional Leather Seats $1500
18-inch Black alloy wheels for XLT $750
18-inch Black finish alloy wheels for Wildtrak $50