CLOSED DOWN: Biloela's subway has shared the same fate of other branches across the state.
CLOSED DOWN: Biloela's subway has shared the same fate of other branches across the state. Subway Live Feed

Why Queensland's Subway stores are closing

DINING alone has been blamed for the closure of more than 130 Subway outlets across Australia, many of them in Queensland.

As more franchises close across the state, analysts say Subway has failed to deliver the comprehensive dining experience modern families want.

Subway stores at Tannum Sands and Biloela have closed.

While other fast-food chains promote shared dining to attract groups, Subway has relied on low prices to get people through the door, according to a spokesman for consumer research firm Technomic.

Technomic - which has reported a drop in outlets from 1444 in 2015 to 1311 today - said more than half of patrons were solo diners.

This translated into lower customer satisfaction and lower expenditure.

Technomic research showed Subway customers were considerably less likely than those of similar fast-food chains to consider the experience "excellent” or "unique”.

A spokesman for Subway declined to elaborate on the closures, but said: "Restaurant changes and relocations occur for a variety of reasons, including rental increases, site suitability and convenience, or lease completion.”

Subway had no intention to reduce its footprint, but acknowledged it was operating in a market with more consumer choice than ever before.

Following the closures, Subway has been trying to woo customers with a range of incentives.

On August 1, it launched a new loyalty program, giving away six-inch subs to the first 100,000 people to sign up online.